Kaptio Strengthens APAC Presence with New Regional Hiring

REYKJAVÍK, Iceland — [06 June 2025] — Kaptio, the international travel technology company helping multi-day travel brands make complex travel sales and operations easier, is proud to announce the expansion of its global footprint into the Asia-Pacific region. This strategic move comes on the heels of their successful Phase One product roll-out with Intrepid Travel, one of the world’s leading adventure travel companies, announced in a press release last week.

The expansion includes the launch of a new sales presence in Australia, reflecting the growing demand for cloud-based travel CRM and booking solutions across APAC. As part of this effort to lead sales and customer relationships, as well as grow Kaptio’s thought leadership in the country, Rebecca Esterhuizen has been appointed as Head of Region, APAC, to lead the company’s commercial activities in this market. Rebecca brings over a decade of travel technology experience, having served as Head of APAC for Traveltek in Brisbane and most recently as SVP of North America & LATAM while based in Canada.

“Rebecca’s proven leadership and deep regional expertise will be instrumental as we grow our footprint in APAC,” said Tracy Sharp, VP of Commercial for Kaptio. “Her experience and connections in the travel tech space will be a key driver of our next stage of global expansion.”

Alongside the commercial expansion, Kaptio has also established technical support in the region, ensuring that clients across time zones benefit from its “follow-the-sun” support model.

“This expansion further strengthens our capability to deliver great support to our customers around the world, regardless of timezone and demonstrates our commitment to the APAC region as well as to our existing customers by extending our support hours further,” added Diego Manalang, Kaptio’s Technical Support Manager.

Kaptio has already signed multiple customers in Australia and anticipates continued momentum across the region. While the company cannot disclose details of these new partners at this time, it expects to announce additional customer news later in the year.

“Having led travel tech growth across North America, LATAM, and APAC, I’ve seen firsthand how transformative the right platform can be for modern operators,” said Rebecca Esterhuizen, new Head of Region, APAC. “What excites me about Kaptio is not just the technology, but the vision - a truly global solution built to meet the complexity and scale of today’s multi-day travel brands. Kapito's further expansion into APAC is more than geographic, it’s a commitment to helping the region’s operators lead the next wave of travel innovation.”

This move is on the heels of 2024 Australia travel data released in a study by CATO (Council of Australian Tour Operators) revealing that outbound departures hit 11.7M last year, a 21% growth year-over-year, and almost 60% of that was tagged as holiday and leisure travel. An additional 87% of those surveyed reveal they plan on booking travel in the next year. Building on this, as part of its regional strategy, Kaptio plans to deepen engagement with local tourism and industry bodies, including organizations like CATO and ATIA (Australian Travel Industry Association), and support regional innovation in travel. 

This latest milestone is part of Kaptio’s global vision to transform travel sales and operations with powerful Salesforce-native technology, helping travel companies deliver exceptional service and scale with confidence.

ABOUT KAPTIO

Kaptio is a leading provider of modern, multi-day travel reservation systems, empowering travel brands around the world to streamline operations, scale with confidence, and deliver exceptional customer experiences. Built on Salesforce, the Kaptio Travel platform enables travel companies to manage everything from booking to operations on a single, flexible system. To learn more, follow Kaptio on LinkedIn for updates or visit kaptio.com.

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