How Iceland Travel Uses Kaptio to increase margins and manage Groups & FIT
As the largest DMC in Iceland, Iceland Travel operates group (MICE and Cruise) and FIT businesses while increasing margins and gaining efficiency.
Due to the COVID-19 pandemic, Rocky Mountaineer was unable to operate trains in 2020 and for most of 2021, which resulted in significant revenue loss for the company. As part of their efforts to recover and rebuild the business, they prioritised a company-wide digital transformation effort. This foundational project centered on their partnership with Kaptio, which started in 2018. The objectives were to improve their booking technology platform to develop an effective go-to-market engine that prioritized key partnerships, online booking growth, and improvements in mid and back-office automations.
Through improved strategic alignment, Rocky Mountaineer and Kaptio were able to prioritize enhancements to establish the foundation the business needed to recover from the pandemic. Rocky Mountaineer’s investment in digital transformation enabled tangible and meaningful sales results. Refinements to the Kaptio Travel Platform, Multi Day Packages Edition allowed for quicker sales processing, which enabled the company to effectively leverage its marketing, internal sales, and other recovery efforts to achieve the highest single day of sales in company history. This work also supported 60% more online bookings in 2022 compared to 2019, pre-pandemic. This project was a foundational component in the company’s continued post-pandemic recovery.