How Iceland Travel Uses Kaptio to increase margins and manage Groups & FIT
As the largest DMC in Iceland, Iceland Travel operates group (MICE and Cruise) and FIT businesses while increasing margins and gaining efficiency.
Due to the COVID-19 pandemic, Rocky Mountaineer was unable to operate trains in 2020 and for most of 2021, which resulted in significant revenue loss for the company. As part of their efforts to recover and rebuild the business, they prioritised a company-wide digital transformation effort. This foundational project centered on their partnership with Kaptio, which started in 2018. The objectives were to improve their booking technology platform to develop an effective go-to-market engine that prioritized key partnerships, online booking growth, and improvements in mid and back-office automations.