Successful post-pandemic recovery achieved through digital transformation
Rocky Mountaineer offers luxury train journeys through Western Canada and the American Southwest.
Due to the COVID-19 pandemic, Rocky Mountaineer was unable to operate trains in 2020 and for most of 2021, which resulted in significant revenue loss for the company. As part of their efforts to recover and rebuild the business, they prioritised a company-wide digital transformation effort. This foundational project centered on their partnership with Kaptio, which started in 2018. The objectives were to improve their booking technology platform to develop an effective go-to-market engine that prioritized key partnerships, online booking growth, and improvements in mid and back-office automations.
Key Success Metrics
faster product loading
more online sales compared to 2019 (pre-pandemic)
One day gained.
Average of 7.5h per week of usability improvements per front-office user.
Online promo codes & Air Canada loyalty integration resulted in Jan’ 2022 sales exceeding pre-pandemic sales for Jan’ 2019.
Introduced mid- and back-office automation to enable operational readiness for the operating season with lower staffing requirements.