Travel Nation

‍🏆 At a Glance

• Customer: Travel Nation — UK specialists in tailor-made, around-the-world FIT itineraries
• Itinerary Complexity: Multi-destination, long-lead, high-value trips (avg. booking duration: 39 days)

🚧 Before Kaptio — The Challenge

• Disconnected systems for email, pricing, quotes, and payments
• Fragile Excel pricing formulas leading to errors
• Itineraries rebuilt multiple times across different tools
• Slow responses — up to 3-week waits for new enquiries
• No shared visibility or unified customer data

🚀 After Kaptio — The Transformation

• Hours saved per customer thanks to automated pricing and full integration
• Near-instant response times (down from weeks)
• Same-day itineraries without full rebuilds
• All client information centralized into a single source of truth
• Customers can book and pay anytime with embedded payment links
• 80%+ user satisfaction among sales teams and consultants

📈 Business Impact

• 10% increase in turnover since launching Kaptio
• 66% conversion rate for returning customers
• One in three customers rebook, supported by improved experience
• Better reporting and BI insights previously impossible with legacy tools

💡 Why It Works

Kaptio’s modular, Salesforce-native platform gives Travel Nation a unified environment for building itineraries, integrating supplier content, managing sales, generating documents, and accepting payments — all in one streamlined workflow.

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